Wellness Web Media is a social media marketing company focused on empowering women entrepreneurs. The task at hand was to create a simple, sophisticated, and memorable design that would reflect the brand's values and mission, while also standing out in a crowded market.
To achieve this, I conducted extensive research on design elements that could effectively convey the brand's focus on women in business. After considering various options, I decided to incorporate a crown graphic into the design to convey a sense of authority, prestige, and empowerment.
To create the crown graphic, I experimented with different arrangements of the letters "M" and "W" until I found a configuration that created a clear and recognizable crown shape. I then paired the graphic element with a clean, modern sans-serif font that complemented the overall design.
As the main font for the Wellness Web Media brand, Domus effectively convey the brand's focus on women entrepreneurs and their creative energy, while also providing a professional and sophisticated look. The font is characterized by its clean and modern design, with subtly rounded edges that give it a friendly and approachable feel. By using Domus consistently across all brand materials, the brand establishes a strong visual identity and creates a cohesive and memorable brand experience for its audience.
Pink Glo and Black are the primary colors, with accents of Electric Indigo, Safety Yellow, and Neon Green. These bold and lively colors effectively convey the brand's focus on women entrepreneurs and their creative energy, while also helping Wellness Web Media stand out in a competitive market. Overall, I am confident that the updated color palette will elevate the brand and attract more clients to the business.
